Instagram engagement rate calculator

Add the average likes and the average comments per post, divide by the number of followers, and multiply by 100. With 12,000 followers, 300 average likes, and 12 average comments, the rate is (300 + 12) ÷ 12,000 × 100 = 2.6%.

It depends on account size, because smaller audiences usually engage at higher rates. As a rough guide we use 4–7% for nano accounts (under 10K followers), 2–4.5% for micro (10K to 100K), 1.5–3% for mid-tier (100K to 500K), 1.2–2% for macro (500K to 1M), and 0.8–1.5% for mega accounts. These are the same reference bands as our Chrome extension, not a measured industry average, so compare accounts of a similar size and niche.

Up to the 12 most recent posts on the public profile grid, including pinned posts, in the order Instagram shows them. Posts with hidden like counts are skipped, and at least 4 posts with visible likes are needed for a rate.

Instagram does not show saves, shares, or reach publicly, and Reel views measure something different from likes and comments. Using public likes and comments keeps rates comparable between accounts, the same way our Chrome extension measures engagement on instagram.com.

Fill in only works for public accounts. For your own private account, type your follower count and your average likes and comments into the calculator; that part runs in your browser.

No. Typed numbers are calculated in your browser and are not sent to our server. Fill in sends the username to our server to read public counts, and keeps the result for about 10 minutes so repeat lookups are faster.